Jasper Conran has announced the launch of its made to measure service for bridegrooms to complement his couture bridal gown collection. The collection will be available by appointment at 36 Sackville Street, London W1; the Georgian House that showcases the Jasper Conran collections.

This collection really defines the Jasper Conran signature with its sartorial elegance and modern cut. From a single breasted lounge suit in the finest Italian cotton to a contemporary dinner suit with pure silk satin lapels, the collection provides the perfect solution for all occasions.

The suiting collection offers a choice of styles and fabrics sourced from the finest mills in England, Ireland and Italy. Linings are of pure silk, patterned with stripes, spots or damask. They are exclusive to Jasper Conran using the heritage of a company who have been weaving silk in England since 1720. Details include a lapel button hole with hidden flower loop, honeymoon ticket pocket on the jacket internal and fully functioning cuffs.

The essential white shirt forms the basis of the look. From the classic collar with double cuff to the dress shirt with Marcella bib the range has been designed to complement each suit style perfectly. The finish is exquisite with single stitched French seams, removable collar stays and natural shell buttons defining a recognisable English make.

Hand finished silk ties and cravats provide the ultimate final touch. In a selection of woven silk designs the attention to detail continues. Hand made self loops and self fabric tipping ensure the sartorial story is finished to perfection.

The Jasper Conran Bridegrooms Collection will be featured at the Designer Wedding Show 15 – 17 February at Battersea Park.

For an appointment to view the full Bridegrooms Collection at Jasper Conran, 36 Sackville Street, London W1 please contact Deborah Andrews, Head of Bridal on +44 (0) 207 292 9080 or for further information visit www.jasperconran.com